What exactly is a serum?

While mostly marketed for anti-aging benefits, serums can treat a variety of skin concerns. The sole distinguishing factor is that, unlike other formulas, serums comprise smaller molecules so the main ingredients are delivered deeper into the skin and provide quicker results.

Generally, most serums are applied after cleansing but before applying your daily moisturizer. Known for their effectiveness, face serums are often used to manage specific skincare concerns, such as wrinkles. A serum will also typically be thinner than a moisturizer, which makes them perfect for layering. To help you get a clear picture, here is a breakdown of the order of your skincare products:

1. Facial Cleanser—First, you need a fresh face that is free of dirt and oil. This will allow your serum to penetrate the skin more easily and deliver a powerful dose of anti-aging ingredients to the skin. Wash your face with warm water, apply a gentle facial cleanser, and rinse with warm water again to reveal a fresh face.

2. Face Scrub—Note that you should be scrubbing your face no more than twice per week, so this will not always be part of your daily routine! Scrubbing away dead skin cells will help unclog pores and allow your serum to sink in more effectively. After rinsing off your facial cleanser, apply your face scrub to your face, and scrub in a circular motion. Rinse off and pat your face dry with a towel.

3. Face Serum—Now that your face is freshly cleaned, it’s time to apply your face serum. Apply it gently using your pointer fingers to avoid pulling or stretching the skin. Face serum is meant to be left on your face, so be sure not to rub it off with a towel.

4. Daily Moisturizer—Apply your daily moisturizer with SPF or your nighttime moisturizer on top of your face serum. Both products stay on your face so that you can reap the amazing skin benefits they provide. Moisturizing Reduces Skin Problems – Moisturizing everyday can reduce the chance of developing extreme dryness or oiliness. Both extremes are harmful for skin and cause common skin conditions like acne. Conceals Other Skin Blemishes – Using a daily moisturizer ensures that the skin’s blemishes are camouflaged.